What is Search Engine Optimisation (SEO)
Search Engine Optimisation is a process whereby you improve the visibility of a website in search engines such as Google, Bing, Yahoo etc. Search Engine Optimisation is different to Pay Per Click (PPC) in that it aims to help you rank highly for "organic" searches instead of "paid" searches.
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SEO is conducted as part of your online marketing strategy and involves us identifying how your target market uses search to find your website, i.e. What search phrases or keywords they use to locate your website.
Optimising your website typically covers a variety of tasks ranging from website content, establishing backlinks, technical changes i.e. html, accessibility issues etc, sitemaps.
Did you know? All our new website builds are designed to be SEO Friendly. Our content management system encorporates search engine friendly urls, advanced meta data management, google analytics and more.
How Search Engine Optimisation can help your business
Search engine optimisation isn't an instant win. SEO typically involves a strategy over a period of 6 to 12 months and aims to improve your search engine position using recognised / best practice processes. The obvious benefits are increased website traffic and increased conversions from sales lead to sale (ROI). With time SEO should also enable you to reduce some of your other marketing activities.
How much does SEO cost?
We typically approach your SEO project by conducting an initial report which gives all parties a useful baseline to work from. We set out the next 6-12 months strategy, outlining what we wish to target in terms of organic keywords and also any technical considerations, quick wins or other areas we may need to resolve in order for your SEO campaign to be successful.
This initial report costs £280 ex VAT
Following the report, we may recommend a number of hours per month applicable to your SEO campaign.
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