Branding & Identity
Brand / Corporate Identity
Your brand identity is a combination of assets and emotion that form the perceived "image" for your business. Your brand is what sets you apart from the competition, it's what people remember when they see that distinctive colour, typeface, iconography or logo.
Your identity could be broken down into a wealth of visual forms and as such the branding exercise helps to create a coherent and inclusive set of guidelines for use across your entire business.
The key part of the branding process that everything must ultimately feed into is your logo. Your logo is in it's purest form designed for identification purposes and will typically be featured across a range of marketing materials. It's important therefore that your logo acts as a symbol of your business in its entirety and a large part of our branding process is designed to find out exactly what that is.
In addition to a full branding exercise, we can also help with each key component part including producing artwork for any of the following:
- Corporate / Brand Guidelines
- Business Letterheads & Comp Slips
- Business Cards
- Work wear
- Other Corporate Stationary
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